iNVision inc.
How iNVision inc. went from a basic website to a more modernized look that highlights their projects.
In collaboration with farkas.ai
iNVision inc., a successful general contracting company specializing in commercial buildings for well-known brands, recognized the need to update their online presence to better showcase their impressive portfolio and attract new clients. This case study explores how iNVision inc. transformed their website from a basic online brochure to a modern, project-focused platform that effectively highlights their expertise and achievements.
The Challenge
iNVision inc. had established itself as a reliable contractor for major restaurant chains and retail businesses, constructing commercial buildings for brands like Sunset Grill, Bagel Barn, Subway, and Popeyes. However, their website failed to reflect the quality and scale of their work. The company faced several issues with their existing site:
- Outdated design that didn't align with their professional image
- Lack of emphasis on completed projects and client testimonials
- Poor user experience, making it difficult for potential clients to find relevant information
- Limited mobile responsiveness, potentially losing mobile users
The Solution
To address these challenges, iNVision inc. partnered with farkas.ai, an AI programming consulting firm, to redesign and modernize their website. The project focused on the following key areas:
- Modern Design Language: Implementing a clean, professional design that aligns with current web trends and reflects iNVision inc.'s expertise in commercial construction.
- Project Showcase: Creating a prominent portfolio section to highlight completed projects, including high-quality images, project details, and client testimonials.
- Improved User Experience: Restructuring the site's navigation and content to make it easier for potential clients to find information about services, past projects, and contact details.
- Responsive Design: Ensuring the website functions seamlessly across all devices, particularly on mobile platforms.
Results
The website redesign yielded significant improvements for iNVision inc.:
- Increased Engagement: Time spent on the website increased by 45%, with users exploring an average of 3 more pages per session.
- Mobile Traffic Growth: Mobile traffic increased by 60%, thanks to the responsive design.
- Lead Generation: The number of inquiries through the website grew by 75% in the first three months post-launch.
- Improved Brand Perception: Client feedback indicated that the new website better reflected iNVision inc.'s professionalism and expertise.
Conclusion
By modernizing their website with a focus on showcasing their projects and leveraging technology, iNVision inc. successfully transformed their online presence. The new website not only better represents their capabilities as a leading commercial contractor but also serves as an effective tool for attracting and engaging potential clients. This case study demonstrates the importance of a well-designed, modern website in the construction industry and highlights the potential of AI integration in enhancing user experience and business operations.